Tips on Displaying Your Products at a Trade Show



If the three rules of real estate is location, location, location, than the three rules of trade show display creation is interest, interest, interest! There has to be something unique and noteworthy about your company's display or it just won't pique the interest of the buying public.

Trade Show Products

Whether you offer a good or a service, the objective will be the same - make the display visually appealing without being too ostentatious in presentation and make sure people know what it is you are trying to sell without being pushy. There is a fine line that new business can err on and when a company hits the wrong note, it can put consumers off completely.

How do you avoid this?

By carefully planning your showcase so that it tells customers what you are all about in a way that will engage them and make them interested in what you have to provide.

A dash of color never hurts - use colors that catch the eye but are not too obnoxious. Bright banners and balloons can add a touch of sparkle that will make your exhibit stand out. This will give you a great edge against those whose booths will be sparse and uninviting in their presentation.

Make the display relevant to the product - hiring a clown or giving pony rides when you are trying to sell furniture cleaner is not a good idea. The buying public, while being entertained, will not take the trade show products seriously. Be creative and innovative but don't go over board.

Product cutouts and stands - A large cut out or stand displaying your product is a good way to introduce it to consumers. People tend to be visual, so a representation of the product will draw them to it. If your product is kid specific, an animal mascot can be an especially fun and interactive way to reel the demographic you are trying to capture in.

Shine a little light on the subject - the tasteful use of lighting can definitely attract consumers. You can either place a string of lights around the booth or the display cases themselves. Before making his a part of your trade show display however, ask the distributors if this will be permitted. You would hate to make lights an integral part of your showcase and discover there is a restriction on their use.

Display Photos - Pictures of satisfied customers and relevant statements made by them can be another way to indicate that you have something of value to offer to the buying public. You should also provide photos of your product in use so people get a great idea of what it can do. If you are advertising a cleaning service for example, show before and after that indicate the dramatic and positive changes your company provides.

Another good way to make your exhibit memorable is to hand out cards and fliers with info on how to obtain special discounts or free offers that were specific to the trade show event. For example, the flyer could state that by calling or going online with a particular code, the customer would receive 50% off of their order.

With such incentives in place, you create a great likelihood that the customer will try your product. If said product is shown to be of great value, the customer will return and tell others about your company as well.

Trying to get any new company off the ground can be difficult, but if you are able to make the most out of your trade show experience, you will gain invaluable knowledge on how to engage the buying public which is the first step towards longevity in the business world.

Read more: Promotional Products for Trade Shows


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Large Format Printing: Various Usages of Large Format Prints



Large format prints are used on advertisement boards and hoardings. You can also use it on banners used to create political awareness on a subject.

A printed banner, a large map or a huge print on your dress, whatever your need be, you need to utilize this kind of print services to get the job done. These services deploy special type of printers to imprint large format prints on a substrate. Apart from regular usage of these prints as designs on a substrate, these are also used as promotional material for large hoardings and also have several specific usages as well. Some specific usages of these prints are as follows.

Technical application: When you need to print blueprint of a project in sharp details and you are left with no choice but to use the office printer, it feels like pulled back in stone ages. But now with advance printers that can develop large format in a single piece you get exactly what you want. Moreover, the printers that are used for them employ latest ink spread technology and thus are able to print scratch and marker proof, crisp prints that have every minute details of the blueprint. You can also use it to print other technical drawings that need to be printed on a large sheet but without decreasing the quality of the prints.

Architectural drawings: Construction projects and architectural drawings need to be developed in large format prints. When you have a design or a project that has several curved lines and intersecting points, you do not feel like getting them over small papers and keep joining them whenever you need it for presentation. Therefore, it is advisable that you go for such prints services that can develop the print in one single piece right out from your architectural software or from your hard disk.

Other regular usages: You may not be a technical professional neither be an architect, but that does not imply that you do not use services of large format. Even the t-shirt that you are wearing has a print developed using such printers. Moreover, the hoarding that you want to book for your business promotion will require a banner with promotional material that will have large format prints on it. The political party you are supporting in this election is using banners or other large size promotional products that is printed through a large format printer. However, it is essential that you choose a quality service provider that accomplishes your work in minimum turnaround time, thereby meeting to your needs in due time.

Read More: Large Format Printing for Graphics


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Four Design Trends With Trade Show Displays



Trade show displays and designs are subject to changes in taste and fashion trends like everything else. Trade shows are very dynamic and exhibitors are always looking for a new way to grab attention and engage with the attendees to do business - this means booth designs and developments are fast-changing too, so we'll take a brief look at four of the more popular booth display choices.

Allure Banner Displays

The traditional banner display gets a refreshing twist with the Allure banner Display - taking the attention grabbing design and combining the display into a Point of Purchase Exhibit, allows you to take advantage of a low-area exhibit display, exceptional flexibility in positioning the booth and allows you to engage more directly with customers.

Using a light-weight aluminum design which can be assembled and stowed in under two minutes by one person working without any tools, this is a go-anywhere display option with a multitude of accessories such as shelving, literature display and lighting and which is extremely effective and low cost.

Entasi Displays

For added pizazz, the Entasi range gives the very best option for customizable display booth design. You can take any photograph or image you have and incorporate this as the centerpiece of your booth design with the image reproduced on tension fabric typically 10 x 10 and mounted on a chrome finished, aluminum frame. You can accessorize the display with matching podiums and kiosks and this display works exceptionally well with halogen lighting systems.

You can also make use of three-dimensions with the Entasi display system because you can curve the fabric backdrop either vertically or horizontally. Perfectly functional, they can be assembled and disassembled in minutes using no tools, and the fabric display is machine washable.

A/V Kiosks

A/V Kiosks combine sleek kiosk podium design with an LCD display to provide an audio-visual element. The LCD display can be as large as you wish, obviously for a trade show environment and to maximize attention you need to have as large a display as your budget will allow. The A/V kiosk also offers an excellent display medium with literature shelves, additional storage and graphic display exhibition. A/V kiosks provide a fantastic complement to a main trade show display when you are looking to attract traffic through your display area.

Tension Fabric

Finally, one aspect of trade show booths and displays which has made a huge and generic impact has been the use of tension fabric. Tension fabric is used widely in banner designs and displays because it can be worked so easily. As we have seen, we can customize a graphic or photographic image upon the fabric and yet still create a durable display capable of being machine washed. Tension fabric not only allows for breath-taking imagery and displays, but provides for eye catching exhibition backdrops because the look and texture of the image reproduced changes with changing light conditions and perspective. It is the perfect display material for use with lightweight materials such as aluminum, and provides an ultra-sleek, modern appearance.


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Make A Lasting Impression With Trade Show Displays



Times are tough, and business is more competitive than ever. The current economic situation is spawning a new era of innovation in trade show displays, attempting to guarantee that each convention display will win the attention of potential clients. Eye grabbing is the key to making one booth outshine another. A vast amount of research has been done to determine exactly what components attract attention, drawing the crowds. Common sense also tells that unique displays get attention.

Most booths have the same floor space; it's up to you to maximize the impact of that space. Your company is tops in its field, your products are award winners, your service beats all the competitors, so its imperative that your booth stands out from the others. Trade show visitors will only learn about your great company if they visit your booth.

One attention getting technique is to break out of the rectangular layout that everyone else uses. Trade show booths having an element of surprise, curved lines or angles other than the traditional 90 degrees, can't help but attract the eye. An offset display, a gracefully curving arch, a bowed counter, all attract the eye.

The use of bold color is another effective technique. If everyone else is using black and white, try a splash of lively orange or bright pink. The use of unique materials also draws the eye. A wall of glass block, a shiny steel display, or a floating screen showing the latest products in an otherwise monotone booth, pull the clients' eyes directly to your display. Don't forget to highlight your company's own colors and logo. If they aren't attention grabbing enough, then a redesign might be in order.

Strikingly unique lighting for trade show booths is another technique to make one booth stand out from the others. World-class trade show booths use lighting that literally pops. Showcase your logo or your newest product with spots. From the time eyes turn to your booth, you've got mere seconds to be sure your message gets across, and lighting provides the opportunity to do this.

Flooring is another consideration for trade show booths. Hardwood flooring is increasingly popular. If everyone is using it, pick something different. Bold black and white tile, classy carpet, or a soft rubber flooring in a subtle color can set your booth apart from the others.

Going green is a leading trend in trade show displays. Highlight your company's commitment to sustainability by using a convention display made of recycled materials. Green is no longer in the realm of the offbeat; it has entered the high-tech world by storm. Exciting sustainable displays that you can be proud of, your customers appreciate, and your company's values correspond with, are now readily available.

No amount of attention to superior design replaces the importance of human interaction when marketing at a trade show. Ensure your staff is adequate and well trained. Don't leave a single visitor waiting more than a few seconds before interaction with your staff occurs. Get the information about your company straight into their hands in a compact, easy to read form that is as attention grabbing as your display.

Rental agencies provide standard or customized trade show displays highlighting your unique marketing theme. Renting a display may provide the best return on investment. You are able to choose engaging displays with the latest innovations to attract this year's clients. Investing in your own display takes additional planning and thought, assuring that the display will meet the needs of your company for years to come. A flexible arrangement allowing modifications is essential.


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